Duma Logo

Honor

Case Study Image
Case Study Image
Case Study Image

Launching a brand-new phone in South Africa is tough. How do we position a new mobile device as a must have-have product. By launching it as the content creator's dream. The HONOR 90 is expertly crafted with the content creator, and to connect with the right audience, we emphasis the main aspect of creating quality content - light manipulation.

Duma Collective launched a content-driven influencer campaign with new creators and well-known names to highlight the main features of the device that rival its competitors.

Welcome to the dawn of Content Creation, introducing the HONOR 90 5G.